NEWS

Mini-Eliminator Announces New Partnership with Etonic Shoes

October 15, 2009

Las Vegas, NV: Pinacle Events is pleased to announce a new partnership with Etonic Shoes. Etonic, the leading bowling shoe company in the world, will become the official shoe of The Mini-Eliminators including the new Classified Mini-Eliminator. The deal was recently announced by David Ozio, General Manager of Etonic's Bowling Division and Steve Sanders President of Pinacle Events.

"We are thrilled to have Etonic on board with The Mini-Eliminators", stated an enthusiastic Steve Sanders. Etonic brings so much added value to our bowlers especially with the free on-site shoe trial. Etonic will also be giving away shoes to the highest prepaid bowlers in The Classified Mini-Eliminator.

David Ozio has been searching for ways to reach the active tournament player and the Minis were the perfect fit. "Steve really cares about helping Etonic market our shoes through his tournaments. The package he presented to us was one of the most aggressive multi-marketing platforms I have seen." Etonic is proud to be a part of these prestigious events.

Founded in 1876 by Charles Eaton and headquartered in Waltham, Massachusetts, Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men's and women's footwear and accessories for golf, bowling, running and walking. For information on Etonic call 1-866-8-ETONIC (386642) or log onto http://www.etonic.com/.

Etonic Shoes joins Columbia 300, Kegel, VirtualTournaments.com, and The South Point as Mini-Eliminator sponsors. Close to 1,000 bowlers are expected to visit Las Vegas to bowl in one of the Minis.

The Classified Mini-Eliminator is a new handicap tournament held at The South Point in Las Vegas prior to the Super Bowl. Qualifying begins on February 4th and a champion will be crowned on February 7th. All amateur bowlers with an average of 210 or less are welcomed.

More News